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Quarterly Referral Partner Program Kick Off

 Aug 26 2019
Briana Wucinski
The Homebridge Quarterly Referral Partner Program kicked off this month with our “Cure Your Real Estate A.D.D.” webinar hosted by National Sales Speaker and Trainer, Greg DeCristofaro. The event was meant not only to provide a resource for our referral partners but to create an opportunity for our Mortgage Loan Originators; the webinar sparked conversation and reminded Real Estate Agents that Homebridge is here to assist in the growth of their business. Each quarterly event will cover a different topic. This time, participants received actionable tips on lead conversion and how to work their sphere of influence. There was also an emphasis on the proper use of technology. That is, the use of technology as a tool to assist, not as a long-term replacement of Loan Originators. Several Mortgage Loan Originators joined this exciting webinar as well, and we look forward to continuing to help them bring valuable resources to their partners.

Homebridge All-Star 2019 Trip Location

 Aug 26 2019
Briana Wucinski

Fall has arrived. Along with changing leaves and back-to-school planning, it’s that time of the year for Homebridge to acknowledge some of the best Mortgage Loan Originators in the county!

Homebridge is saying thank you to this year’s top-performing originators by adding them to our 2019 All-Star Team. Each year, members of the Team are rewarded with a luxury trip and on this coming March, they’ll be heading to NIZUC Resort & Spa in Cancun.

The group of top-performing originators will be celebrating at the award-winning resort, indulging in crystal clear waters on powder-white beaches and enjoying the first ESPA branded spa in the Mexican Caribbean. It pays to be an All-Star at Homebridge! Want to join the crew? We’re always looking to expand our All-Star team. Let’s talk!

Reach First-Time Buyers with the HomeOne Mortgage

 Aug 17 2019
Briana Wucinski
We know that affordability can be a big concern for Millennials just entering the housing market. That’s why we’re focused on offering loan products that help our Mortgage Loan Originators capture more buyers in this important segment. Homebridge has recently added the Freddie Mac HomeOneSM Mortgage to our product line-up. HomeOne is a low-down payment program with no income or geographic limitations, giving this program the potential to fit many buyers — ultimately providing our Mortgage Loan Originators with one more way to qualify customers. If you’re looking to make a change, Homebridge is here to support your career. Come explore all that we offer — from loan products to Operations, training, technology, marketing and more.

Get Ahead of the Finish Line Using Growth Engine

 Jul 11 2019
Briana Wucinski

Homebridge’s Growth Engine platform, is designed to help you stand out in the crowded mortgage industry market. It’s a dynamic integrated marketing program that blends together three marketing functions to help you build your business. These three are: expertise, technology, and creativity.

The intent of Growth Engine is to help Mortgage Loan Originators (MLOs) reach their target market with effective and engaging campaigns that are both channel-specific and individualized.

Here’s how Growth Engine will take your business to the next level:

Expertise

For a marketing campaign, proper strategy is key. With Growth Engine, you will work with experts in lead generation, data, technology integration, design, video editing, and more. These experts will ensure you stand out and get your message heard.

Technology

Growth Engine’s boutique of technology tools are designed to help you reach the most people in the least amount of time. You can connect one-on-one with customers via our video platform, Vidyard. You will also be able to generate leads with a program that focuses on targeting audiences via digital and non-digital channels, delivering them in a single funnel.

Creativity

The goal is to create campaigns with attractive yet relevant messages for different channels in addition to in-person events you will be attending. This is an end-to-end solution designed to help you make the most touches and establish the most connections with your prospects and customers.

Overall, Growth Engine is a robust platform designed to help you make the most of your marketing and sales efforts, making you a better friend and resource for your clients.

To see how Growth Engine can put your career in the fast lane, contact a Homebridge Recruiter today.

How to Massively Accelerate Your Business Using LinkedIn

 Jun 13 2019
Briana Wucinski
LinkedIn is a great platform mortgage professionals can use to initiate social selling with qualified prospects. Here are some ways you can leverage this powerful platform to connect with prospects and expand your sphere of influence (SOI).
  1. Socialize frequently – LinkedIn is a powerful platform due to its ability to connect qualified prospects with salespeople. You can keep top-of-mind with warm or “cool” prospects by frequently interacting with their material or sending them conversations via the LinkedIn platform.
  2. Send quick “check ins” – Keep your messages short. You can explain more at length over the phone or an in-person interview.
  3. Give more, get more – Giving your contacts great recommendations and helpful content will make them want to do something for you as well. Reciprocity is the language of relationships between friends, coworkers, and clients.
  4. Active listening – What is the market saying? What questions are being asked but not being answered? If your expertise can provide solid answers to them, then you may be rewarded as being an authority in that subject matter.
When you join Homebridge, you will have access to great pieces of content that will help establish you as an authority to prospects and current clients. If you want to learn more about how Homebridge can take your career to the next level, reach out to a Homebridge recruiter today!  

Close More Sales with This One Key Marketing Tactic

 Jun 6 2019
Briana Wucinski
If you want to hook more leads and close more sales, a great marketing tactic can do it. What is it, you ask? Asking questions. But not just any questions: open-ended questions. Open-ended questions are the sales professional’s Swiss Army knife because of three reasons:
  1. They allow the prospect to tell you what they want in detail
  2. They allow the discussion to present many options
  3. These questions build trust with your prospects
Here are some examples of open-ended questions: Fact-finding questions Fact-finding questions help you mine your prospects for information you will use to make the sale. Ask questions that tap into your buyers’ motivations. Drill down until you understand your prospects’ core needs. Is it security? Wealth? Status? Ultimately, learn how your prospects define homeownership. Examples include: Why are you buying a house? What excites you most about homeownership? Do you think you’ll reside in the home short- or long-term and why? Specifying questions Specifying questions prompt clients to reveal how interested they are in pursuing your products and services. They also expose client needs and factors that could influence the transaction and show how close they are to committing. Examples include: Who else is involved in your decision to purchase a home? Trust-building questions These questions help you connect with your client on a personal level and build the rapport that will help close a deal and create a lasting referral relationship. These questions dig for your prospects’ values and interests. Examples include: What concerns do you have about homeownership? What do you like best about the neighborhood? Using technology to close the gap With the suite of tools involved in our new integrated marketing and technology platform, Growth Engine, you can close sales faster. Our video tool, Vidyard, is designed to put you face-to-face with prospects and clients and ask great questions without requiring a physical meeting. Vidyard is just one tool that decreases the time from prospect to sale along with others in Growth Engine. Contact a Homebridge Recruiter to find out how Growth Engine can grow your business.

Stay Competitive with Homebridge’s Innovative Loan Programs

 May 30 2019
Briana Wucinski
It’s more important than ever to work with a company that provides innovative loan programs to help serve the widest audience of buyers. Homebridge offers a diverse array of loan products that you can offer to your customers. These are:
  • Conventional loans
  • FHA loans
  • VA loans
  • Fixed rate loans
  • Adjustable rate loans
  • Jumbo loans
  • Super Jumbo loans
  • Reverse loans
  • USDA loans
  • Second home or investment properties
Homebridge also offers a great variety of niche products that can fit the needs of your various clients. Are you ready to grow your business and take your career to the next level by adding new products and services to your lineup? We support our Mortgage Loan Originators with new product releases, training, mentorship and more. If you are a talented mortgage sales professional and are looking to grow your business, let’s talk.

#3 MLO in the United States, Brian Minkow Thrives at Homebridge

 May 28 2019
Briana Wucinski
Working in the mortgage industry for more than 20 years, Brian Minkow has been a top performing loan officer on both the national stage and a company-wide scale. Brian has frequently made national top 10 lists for his excellence and dedication to clients and outstanding customer service. Industry publications such as the Scotsman Guide and Mortgage Executive Magazine have recognized Brian as the #3 Mortgae Loan Originator in the U.S. based on overall dollar volume. Brian attributes his success to his strong team and other supporting colleagues. He is fond of saying “teamwork makes the dream work!” In addition to the help of his incredible team, Brian has leveraged Homebridge’s broad platform of marketing tools to help make marketing his business easy and closing loans even easier. Here’s how Brian uses some of Homebridge’s integrated marketing tools to catapult his success: [VIDEO] If you’d like to get access to a great team, great technology, and a great chance to expand your career – reach out to us today. Let’s talk about how you can get started.

Homebridge MLOs Recognized as Top Originators by Scotsman Guide

 May 23 2019
Briana Wucinski
As a professional in the mortgage industry or any other client-facing industry, you understand how important and necessary visibility is to running your business. With Homebridge, you will not only get visibility with help from our wide variety of tools, but you’ll join a team that is frequently recognized in national publications. Recently, a  number of our associates were honored by Scotsman Guide as the top producing mortgage professionals in the country. The Scotsman Guide’s yearly ranking assesses more than 4,500 mortgage professionals around the country and ranks them by overall dollar volume, total loans closed, FHA loan volume, VA loan volume, purchase volume, refinance volume, and home equity line of credit volume. This year, the Scotsman Guide recognized 33 of our MLOs as the Top Originators in the country. The publication also compiled a list of the top women originators and we’re delighted to have 7 of our female Homebridge MLOs in the spotlight.
Top Dollar Volume:
Top Women Originators:
Most Loans Closed:
Top Purchase Volume:
Top Refinance Volume:
Top FHA Volume:
Top HELOC Volume:
If you’d like to get access to a great team, great technology, and a great chance to expand your career – reach out to us today. We’ll give you information on how you can get started.

Homebridge Named #1 Renovation Lender Again for 2018

 Nov 8 2018
Briana Wucinski
Homebridge remains the industry leader for 2018! For the second year in a row, the Department of Housing and Urban Development's (HUD) endorsement summary report has Homebridge ranked at the #1 203(k) renovation lender of the year. Setting the standard, Homebridge reported 954 endorsed 203(k) renovation loans in the 2018 fiscal year. That's 87% more 203(k) endorsements than any other company nationwide! From Connecticut to California, Homebridge takes the top spot in markets from coast to coast. Here's a complete list of cities where we're number 1:
  • Burlington, VT
  • New York
  • Philadelphia, PA
  • Atlanta, GA
  • Miami, FL
  • Tampa, FL
  • Kansas City
  • Fresno, CA
  • Hartford, CT
  • Newark, NJ
  • Pittsburgh, PA
  • Jacksonville, FL
  • Orlando, FL
  • Denver, CO
  • San Antonio, TX
  • Los Angeles, CA
How do we remain number 1? By providing our Production and Operations staff with renovation loan support that is unparalleled in the industry. The Homebridge Renovation Concierge Service (RCS) is a corporate-funded department that helps our MLOs manage the renovation portion of the transaction from application through the end to construction phase. And Regional operation centers managed by Homebridge Divisional Leaders mean renovation loans are processed, underwritten, and closed by the same operations team that handles a Mortgage Loan Originator's non-renovation loans. We believe it's simple: We focus on being the #1 recommended lender in your marketplace so that you can focus on growing your business. Contact us today to find out how Homebridge can help accelerate your renovation business and further your career. Homebridge leadership is focused on providing ample opportunities for our Mortgage Loan Originators (MLOs) to grow their skills, hone their sales techniques and accelerate their business. A great example of this support is Sr. Vice President Rick Floyd’s ACCELERATE Revenue Call — a monthly sales team call that explores sales-boosting strategies  MLOs can quickly apply to their business! Calls are tactical, information-packed and always include a Homebridge Top Producer. MLOs hear firsthand what’s working for other top Originators and can easily — and quickly — apply those tactics and strategies to their own business. The Homebridge platform was built to support Mortgage Loan Originators. Homebridge offers a diverse mix of traditional and niche products, comprehensive training, continuing education and a technology platform that streamlines the way we do business. We’re always looking for dedicated sales professionals to join the Homebridge team. If you’re a top producer and want to learn more about the Homebridge platform,  contact a Homebridge Recruiter today!