Briana Wucinski
The Homebridge Quarterly Referral Partner Program kicked off this month with our “Cure Your Real Estate A.D.D.” webinar hosted by National Sales Speaker and Trainer, Greg DeCristofaro. The event was meant not only to provide a resource for our referral partners but to create an opportunity for our Mortgage Loan Originators; the webinar sparked conversation and reminded Real Estate Agents that Homebridge is here to assist in the growth of their business. Each quarterly event will cover a different topic. This time, participants received actionable tips on lead conversion and how to work their sphere of influence. There was also an emphasis on the proper use of technology. That is, the use of technology as a tool to assist, not as a long-term replacement of Loan Originators. Several Mortgage Loan Originators joined this exciting webinar as well, and we look forward to continuing to help them bring valuable resources to their partners.
Briana Wucinski

Homebridge’s Growth Engine platform, is designed to help you stand out in the crowded mortgage industry market. It’s a dynamic integrated marketing program that blends together three marketing functions to help you build your business. These three are: expertise, technology, and creativity.

The intent of Growth Engine is to help Mortgage Loan Originators (MLOs) reach their target market with effective and engaging campaigns that are both channel-specific and individualized.

Here’s how Growth Engine will take your business to the next level:

Expertise

For a marketing campaign, proper strategy is key. With Growth Engine, you will work with experts in lead generation, data, technology integration, design, video editing, and more. These experts will ensure you stand out and get your message heard.

Technology

Growth Engine’s boutique of technology tools are designed to help you reach the most people in the least amount of time. You can connect one-on-one with customers via our video platform, Vidyard. You will also be able to generate leads with a program that focuses on targeting audiences via digital and non-digital channels, delivering them in a single funnel.

Creativity

The goal is to create campaigns with attractive yet relevant messages for different channels in addition to in-person events you will be attending. This is an end-to-end solution designed to help you make the most touches and establish the most connections with your prospects and customers.

Overall, Growth Engine is a robust platform designed to help you make the most of your marketing and sales efforts, making you a better friend and resource for your clients.

To see how Growth Engine can put your career in the fast lane, contact a Homebridge Recruiter today.

Briana Wucinski
If you want to hook more leads and close more sales, a great marketing tactic can do it. What is it, you ask? Asking questions. But not just any questions: open-ended questions. Open-ended questions are the sales professional’s Swiss Army knife because of three reasons:
  1. They allow the prospect to tell you what they want in detail
  2. They allow the discussion to present many options
  3. These questions build trust with your prospects
Here are some examples of open-ended questions: Fact-finding questions Fact-finding questions help you mine your prospects for information you will use to make the sale. Ask questions that tap into your buyers’ motivations. Drill down until you understand your prospects’ core needs. Is it security? Wealth? Status? Ultimately, learn how your prospects define homeownership. Examples include: Why are you buying a house? What excites you most about homeownership? Do you think you’ll reside in the home short- or long-term and why? Specifying questions Specifying questions prompt clients to reveal how interested they are in pursuing your products and services. They also expose client needs and factors that could influence the transaction and show how close they are to committing. Examples include: Who else is involved in your decision to purchase a home? Trust-building questions These questions help you connect with your client on a personal level and build the rapport that will help close a deal and create a lasting referral relationship. These questions dig for your prospects’ values and interests. Examples include: What concerns do you have about homeownership? What do you like best about the neighborhood? Using technology to close the gap With the suite of tools involved in our new integrated marketing and technology platform, Growth Engine, you can close sales faster. Our video tool, Vidyard, is designed to put you face-to-face with prospects and clients and ask great questions without requiring a physical meeting. Vidyard is just one tool that decreases the time from prospect to sale along with others in Growth Engine. Contact a Homebridge Recruiter to find out how Growth Engine can grow your business.