Briana Wucinski LinkedIn is a great platform mortgage professionals can use to initiate social selling with qualified prospects. Here are some ways you can leverage this powerful platform to connect with prospects and expand your sphere of influence (SOI).
- Socialize frequently – LinkedIn is a powerful platform due to its ability to connect qualified prospects with salespeople. You can keep top-of-mind with warm or “cool” prospects by frequently interacting with their material or sending them conversations via the LinkedIn platform.
- Send quick “check ins” – Keep your messages short. You can explain more at length over the phone or an in-person interview.
- Give more, get more – Giving your contacts great recommendations and helpful content will make them want to do something for you as well. Reciprocity is the language of relationships between friends, coworkers, and clients.
- Active listening – What is the market saying? What questions are being asked but not being answered? If your expertise can provide solid answers to them, then you may be rewarded as being an authority in that subject matter.